Triumph motorcycles may have been built in England but in many senses they were "made" in America. More than any other Britbike, Triumphs were taken to heart by U.S. riders and turned into everything from bob-jobs to desert sleds to roadracers to choppers to dragbikes to tourers to flat-trackers to cafe-racers – you name it and Americans did it on Triumphs. Add the cachet that celebrity ownership brings and it's no wonder Triumphs were seen as some of the coolest two-wheelers ever. Marlon Brando rode a Triumph, as did James Dean, Steve McQueen and Clint Eastwood, a veritable Mt. Rushmore of Coolosity.

That spirit of modification and individualism, plus an undeniable cool factor, is at the heart of Streetmaster's approach to the new Triumph Bonneville and Thruxton models introduced in 2001. Horsepower never goes out of style so a selection of high-performance engine parts for the 790 and 865cc air-cooled Twins is where we started. Cylinder head work, lightened flywheels, new camshafts, altered ignition and carburetor replacement are all on the menu, and we're in development on big-bore kits, high-compression pistons and heavy-duty connecting rods built to Streetmaster specs. Our growing line of engine-related products includes an oil cooler, primary cover with hydraulic clutch actuation, alloy countershaft sprocket guard and TT-style exhaust pipes.

For those looking to own the ultimate new Triumph, we can hand-build a complete turnkey special ready to ride, either as one of our limited-edition Streetmaster street-trackers or Brighton cafe-racers. These use a proprietary lightweight frame, beautiful bodywork in either carbon-fiber or hand-formed aluminum, upgraded suspension and special wheel/brake/tire combinations. For those who would rather modify their stock Triumphs, we're hard at work on replica fiberglass bodywork.

Streetmaster CEO Richard Varner has assembled an all-star team of experts and enthusiasts. Much like AMG does with Mercedes-Benz models, the goal is to take today's Bonnevilles and infuse them with performance and personality, to give owners the opportunity to tailor their bikes to reflect their individual viewpoints on motorcycling. Just like the Triumphs of old – only better, faster, more reliable and more fun.